“Himself a master of good old-fashioned narrative, Frank Rose has given us the definitive guide to the complex, exciting, and sometimes scary future of storytelling.”
—Steven Levy, author of Hackers and In the Plex
Frank Rose wrote The Art of Immersion after a decade as a contributing editor at Wired, where he wrote about the impact of technology on entertainment, advertising, and society. Along the way he covered such stories as the making of Avatar, Samsung and the rise of the South Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood.
Currently a senior fellow at Columbia University School of the Arts, he is a member of its Digital Storytelling Lab and faculty director of its executive education seminar in strategic storytelling, presented in partnership with Columbia Business School. He has been a keynote speaker at film festivals and marketing conferences worldwide, from ad:tech Sydney to Sheffield Doc/Fest to The Guardian's Changing Media Summit in London. He has lectured at Columbia, NYU, and USC, taken part in R&D symposia at the Museum of Modern Art and the BBC, addressed corporate marketing teams at Timberland and Unilever, participated in speaker series at Google and Lucasfilm, and joined debates about the future of media at the Cannes Film Festival, Ars Electronica, South by Southwest, MIT's Futures of Entertainment, and Stanford's mediaX.
Before joining Wired, Frank worked as a contributing writer at Fortune and as a contributing editor at Travel + Leisure. Earlier in his career he was a contributing writer at Premiere, where he focused primarily on the business side of Hollywood, and a contributing editor at Esquire, where he wrote about pop culture and the burgeoning tech world of the 1980s. His work has also appeared in The New York Times and The New York Times Magazine, The Wall Street Journal, the Los Angeles Times, The Atlantic, The New Yorker online, New York, Rolling Stone, Vanity Fair, and other publications.
Frank is also the author of the 1989 best-seller West of Eden, named one of the year's ten best business books by BusinessWeek for its portrayal of the ouster of Steve Jobs from Apple, now available in an updated edition. Among his other books are The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood, and Into the Heart of the Mind, a national best-seller about a group of artificial intelligence researchers at Berkeley trying to program a computer with common sense.
A native of Virginia, Frank came to New York after graduating from Washington & Lee. He lives in the East Village of Manhattan, where he got his start in the '70s covering the punk scene at CBGB for The Village Voice. ■
“Frank Rose is one of the world's most insightful technology writers, and in this wonderful and important book he narrates a narrative about the new narrators who are gaming all the rules we learned back in English 101.”
—Randall Rothenberg, president and CEO of the Interactive Advertising Bureau