"Frank Rose is one of the world's most insightful technology writers."
—Randall Rothenberg, CEO, Interactive Advertising Bureau
Frank Rose wrote The Art of Immersion after a decade as a contributing editor at Wired, reporting on the impact of technology on entertainment, advertising, and society. Along the way he covered such stories as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, Samsung and the rise of the Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood.
Frank has been a keynote speaker at such conferences as ad:tech Sydney, Sheffield Doc/Fest, and the Guardian's Changing Media Summit, and he has participated in debates about the future of media at South by Southwest, the Cannes Film Festival, Ars Electronica, MIT, and Dartmouth. He has lectured at Columbia, NYU, and USC and spoken at corporate marketing conferences for companies ranging from Timberland to Unilever. His blog, Deep Media, covers new developments in advertising, entertainment, and storytelling and is ranked among the top marketing blogs in the US by Google. He sometimes lends his expertise to projects directly, as with his realization of Millennium Magazine for 42 Entertainment in connection with David Fincher's production of The Girl with the Dragon Tattoo.
Before joining Wired, Frank worked as a contributing writer at Fortune and as a contributing editor at Travel + Leisure. Earlier in his career he was a contributing writer at Premiere, where he focused primarily on the business side of Hollywood, and a contributing editor at Esquire, where he wrote about pop culture and the burgeoning tech world of the 1980s. His stories have also appeared in New York, The New York Times Magazine, the Los Angeles Times, Rolling Stone, Vanity Fair, and numerous other publications.
Frank's books have been translated into Dutch, French, German, Japanese, and Korean. His 1989 best-seller West of Eden, about the ouster of Steve Jobs from Apple, was named one of the ten best business books of the year by BusinessWeek and is now available in an updated edition. Among his other books are The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood, and Into the Heart of the Mind, a national best-seller about a group of artificial intelligence researchers trying to program a computer with common sense.
A native of Virginia, Frank came to New York after earning a BA in journalism from Washington & Lee. He lives in the East Village of Manhattan, where he got his start in the '70s covering the punk scene at CBGB for the Village Voice.