"Frank Rose is one of the world's most insightful technology writers."
—Randall Rothenberg, CEO, Interactive Advertising Bureau
Frank Rose wrote The Art of Immersion after a decade as a contributing editor at Wired, reporting on the impact of technology on entertainment, advertising, and society. Along the way he covered such stories as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, Samsung and the rise of the South Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood.
Frank has been a keynote speaker at such conferences as ad:tech Sydney, Sheffield Doc/Fest, and the Guardian's Changing Media Summit, and he has joined debates about the future of media at South by Southwest, Ars Electronica, and MIT. He has lectured at Columbia, NYU, and USC, taken part in R&D symposia at the Museum of Modern Art and the BBC, addressed corporate marketing conferences at Timberland and Unilever, and participated in speaker series at Google and Lucasfilm. He continues to follow the evolution of storytelling on his Deep Media blog and sometimes gets involved directly, as with his realization of Millennium Magazine in connection with David Fincher's production of The Girl with the Dragon Tattoo.
Before joining Wired, Frank worked as a contributing writer at Fortune and as a contributing editor at Travel + Leisure. Earlier in his career he was a contributing writer at Premiere, where he focused primarily on the business side of Hollywood, and a contributing editor at Esquire, where he wrote about pop culture and the burgeoning tech world of the 1980s. His stories have also appeared in The New York Times and The New York Times Magazine, the Los Angeles Times, The Atlantic, New York, Rolling Stone, Vanity Fair, and numerous other publications.
The Art of Immersion is also available in French, Italian, Chinese, Japanese, and Korean. Among Frank's other books is the 1989 best-seller West of Eden, named one of the year's ten best business books by BusinessWeek for its portrayal of the ouster of Steve Jobs from Apple, now available in an updated edition. He is also the author of The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood, and Into the Heart of the Mind, a national best-seller about a group of artificial intelligence researchers trying to program a computer with common sense.
A native of Virginia, Frank came to New York after earning a BA in journalism from Washington & Lee. He lives in the East Village of Manhattan, where he got his start in the '70s covering the punk scene at CBGB for the Village Voice.