"From Homer to Halo 3, from Scorsese to The Sims, the craft of story-telling has transformed utterly. Or has it? Frank Rose is one of the world's most insightful technology writers, and in this wonderful and important book he narrates a narrative about the new narrators who are gaming all the rules we learned way back in English 101."
—Randall Rothenberg, CEO, Interactive Advertising Bureau
“Himself a master of good old-fashioned narrative, Frank Rose has given us the definitive guide to the complex, exciting and sometimes scary future of storytelling.”
—Steven Levy, author of Hackers and In the Plex
Entertainment and the Digital Age: Frank Rose on Leonard Lopate
Frank Rose wrote The Art of Immersion after spending nearly a decade as a contributing editor at Wired, writing about the impact of technology on media and entertainment. Along the way he covered such stories as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, Samsung and the rise of the Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood. Before joining Wired, he worked as a contributing writer at Fortune and as a contributing editor at Travel + Leisure. Earlier in his career he was a contributing writer at Premiere, where he focused primarily on the business side of Hollywood, and a contributing editor at Esquire, where he wrote about pop culture and the burgeoning tech world of the 1980s. His stories have also appeared in New York, The New York Times Magazine, The Los Angeles Times Magazine, Rolling Stone, Vanity Fair, and numerous other publications.
Frank has been a keynote speaker at such conferences as Social Media Week, DIY Days, and the Guardian's Changing Media Summit, and he has participated in debates about the future of media at South by Southwest, the Cannes Film Festival, the Ars Electronica Festival, MIT's Futures of Entertainment conference, and many other venues. He has lectured at the Columbia Business School, the Columbia Journalism School, the Arthur L. Carter Journalism Institute at NYU, and the School of Cinematic Arts at USC. His 1989 best-seller West of Eden, about the ouster of Steve Jobs from Apple, was named one of the ten best business books of the year by BusinessWeek and was recently republished in an updated edition. Among his other books are The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood, and Into the Heart of the Mind, a national best-seller about a group of artificial intelligence researchers trying to program a computer with common sense.
A native of Virginia, Frank came to New York after earning a BA in journalism from Washington & Lee. He lives in the East Village of Manhattan, where he got his start in the '70s covering the punk scene at CBGB for the Village Voice.
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